Transforming Payments for Sustainable Innovation

Last Updated April 22, 2025

Contents

Payment Orchestration Trends | Stay Ahead in 2025

February 19 2025 | Blog

Payment Orchestration Trends to Keep an Eye on in 2025 February 19, 2025 Technology innovations, changing customer demands, and the rising complexity of global trade contribute to the payments landscape's extraordinary rate of change. As companies work to provide...

The Keys to Unlocking Subscription Payment Success

January 30 2025 | Blog

The Keys to Unlocking Subscription Payment Success January 30, 2025 In today's digital economy, subscription-based models have become essential for businesses seeking consistent revenue and lasting customer relationships. However, the success of these models depends...

Optimising Checkout Experiences: A Guide to Improving Payment Conversion

November 29 2024 | Blog

Optimising Checkout Experiences: A Guide to Improving Payment ConversionThe checkout experience is a critical stage in any online purchase. It’s where potential customers can either complete their journey or abandon their journey resulting in a no sale, making it...

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Intellforce, a leading e-commerce company specialising in managing B2C subscription billing solutions,
faced mounting challenges in managing its internal payment platform. Rising costs from evolving
technologies, stringent compliance demands, and the necessity for innovation prompted the company
to partner with Celeris. This collaboration aimed to revamp Intellforce’s payment processes effectively.

By optimising checkout conversions, Intellforce witnessed a remarkable 17% increase in customer conversions. Acceptance optimisation further enhanced the customer payment acceptance rate by 8%,
significantly improving performance. These enhancements enriched the customer experience and
significantly increased results, enabling Intellforce to refocus on its core business

Contents

Key Challenges Faced by Intellforce

Complexity and Cost of Payment Infrastructure: Managing an in-house payments platform, Intellforce struggled with the complexity of multiple acquiring connections. The diverse array of payment providers introduced inconsistency and rising operational costs, making managing increasingly tricky and time-consuming.
Slower Speed of Innovation: Keeping pace with market demands, such as integrating Apple Pay and Google Pay, proved challenging. This complexity delayed delivering new features to customers, hindering the company’s competitive edge.
Shifting Compliance Landscape: The rapid evolution of secure payment requirements, including Strong Customer Authentication (SCA) and PCI standards, created a continual challenge for Intellforce. Complying with these regulations diverted critical resources and focus from their core business operations.
Centralised Reporting and Risk Management: The fragmented management of multiple providers limited visibility into fraud alerts and disputes, complicating risk management efforts across the organisation.
Distraction from Core Business Functions: Intellforce’s primary focus is enhancing its customer experience and subscription offerings, yet maintaining a payment platform diverts essential resources and attention

Why Choose Celeris as a Partner?

Intellforce selected Celeris, an award-winning payment orchestration provider, to streamline its
operations. By delegating payment orchestration to Celeris, Intellforce could concentrate on improving
its subscription billing platform, supported by a single integration covering over 65 global acquirers and
100+ payment methods. With Celeris, they optimised existing acquirer relationships and expanded into
new markets.

Innovative Technology and Integrations

Celeris offers an AI-driven platform with advanced features to optimize payment approval rates. This
technology significantly improved payment acceptance rates and enhanced the overall customer
experience. The integration of newer payment methods, including Apple Pay and Google Pay, not only
facilitated recurring collections but also resulted in a boost in revenue.

Rapid Market Entry and Global Payment Solutions

The single integration approach allowed Intellforce to swiftly deploy multiple payment options, including
Apple Pay and Google Pay, thus reducing market entry time for these solutions. Utilising these modern
payment methods yielded an 8% increase in acceptance rates compared to traditional card-only
transactions, paving the way for broader market engagement and local acquiring opportunities.

3DS Flexible—A Cutting-Edge Authentication Solution

Celeris’s dual authentication approach improved transaction security, enhancing authentication rates by
4%. This innovation minimised friction for end customers while maintaining security standards across
various acquirers.

Dynamic Routing and Transaction Optimisation

Leveraging Celeris’ AI-driven subscription billing module, Intellforce implemented custom billing cycles
with flexible auto-retry options.

Platform Insights and Enhanced Data Analysis

Celeris’ built-in AI-driven data analysis tools empower Intellforce to interpret transaction data efficiently.
This capability simplifies reconciliation, thereby improving overall operational efficiency.

I am really impressed with the professionalism in managing our accounts by the
team Celeris. I can truly say that their performance is top notch that I
experienced so far. “Head of Risk – Intellforce”

Conclusion

Through its partnership with Celeris, Intellforce has significantly enhanced its payment processes while
reducing the complexities and distractions of managing an in-house payment platform. The
collaboration has improved customer experience and retention rates and amplified Intellforce’s
productivity, positioning the company for sustainable growth in the competitive e-commerce landscape.
Intellforce solidifies its commitment to delivering innovative and tailored solutions that drive user
satisfaction and business success by focusing on its core subscription billing services